Apple became the first company in the world to cross the $3 trillion market cap.

How does Apple do it?

One way to look at it – the company manages to sell the most expensive phones yet maintains the enviable market leadership position. It’s quite unusual to see the most expensive item of a segment also being the top seler. Apple has achieved a perfect blend of innovation (R&D), quality, and marketing to achieve this feat. There are more than 1 billion active iPhones in the world today.

Comparing the three most popular mobile phone brands in the world. Each of these companies derive ~50% of their revenue from mobile phone sales.